Paying for functionality
I was checking in some places on MyTown (iTunes) tonight and decided to browse the store. And what I noticed was that the first item listed are functionality items. The interesting part about this is that they’re not functions who’s current exclusion hinders the app.
For example, to collect rent on your properties, you have to select the my town then collect, then you have to scroll to the next property so you can press collect on that screen. Not a difficult process – especially for me with my 2 properties… But, for someone who owns a large amount of properties, I can see how this would be a longer process. So, for $4.99 you can buy a button that collects it all, 10,000 times. Awesome.
I’m curious – as I’m sure a lot of people are – what percentage of users purchase items from the store. Regardless of the number, it’s an evergreen revenue stream. I’m really liking what Booyah! is doing.










Recent Comments